• Maintain consistency across form, function, and UX writing.

• Develop proto-personas in close collaboration with user researchers.

• Recruit and assemble target user groups for usability testing of the MVP.

  • Define participant criteria in partnership with the copywriter.

  • Screen and select candidates for user testing.

  • Coordinate and facilitate user interviews.

• Present sketches, insights, and testing results to management and cross-functional team members.

• Advocate for the value of a user-centered approach and a robust content strategy.

(UX) Content Strategy

• Facilitate a content strategy workshop within the organization

  Goal: extract knowledge and experiences about the business goals, user needs and the users.

• Engage key stakeholders who possess deep insights into user behavior and business objectives to participate in the strategy process.

• Collaborate with user researcher / content strategist to synthesize workshop data into a coherent functional design and information architecture.

• Formulate a comprehensive content strategy plan

• Formulate a comprehensive platform rebuild strategy in close collaboration with an IT consultant

• Analyze current CMS architectures and technical frameworks alongside a backend developer to identify constraints and opportunities.

• Define and document functional requirements for the new platform, presenting options to management and pitching them to potential development agencies.

• Lead the vendor selection process to evaluate, vet, and onboard the right company for the project.

• Establish the macro-planning and project phasing roadmap to ensure a structured, milestone-driven rebuilding process.

• Manage stakeholder communication, regularly aligning with management and cross-functional teams on project progress, budget allocations, and launch preparations.

• Structure organizational roles and define clear areas of responsibility across the team.

• Manage recruitment, selection, and onboarding processes for new team members.

• Brief and mentor cross-functional contractors, providing individual guidance and alignment for temporary team members to ensure project continuity.

  ———-

• Facilitate collaborative design reviews with management and the broader team to present concepts, gather feedback, and iterate on website enhancements.

• Translate complex ideas into intuitive wireframes and high-fidelity visual designs.

• Streamline design-to-development handoffs, maintaining clear communication with technical teams to ensure accurate implementation.