Résumé
Current work
UX / UI Designer at Ortelium (Start: april 2022).
Ortelium is a cloud-based software solution supporting organizations around the globe in monitoring and managing environmental data. Ortelium helps to facilitate regulatory compliance for example, allocate resources more economically and improve relations with local communities
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UX Design: Modular Dashboard & Design System
The Challenge: A complex design challenge involving the UX architecture of Ortelium's future modular dashboard, tailored to support seven distinct user groups.
Phase 1: Completed Results - All discoveries and designs have been consolidated into a centralized online overview, featuring:
UI Wireframe Sketches: Responsive layouts (desktop & mobile) tailored to the unique needs of all seven user groups.
User Profiles: Detailed textual and visual personas for each group.
Prioritized Feature Lists: Categorized functionality maps customized per user group.
Phase 2 & 3: Planned - Collaborative brainstorming sessions & refinement of the wireframes and the development of high-fidelity, interactive prototypes.
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Figma Design System Setup
Established a centralized Ortelium Design System file within Figma, including defined color palettes, typography systems, foundational components, and tokens/variables.Purpose & Results:
Enhanced Consistency & Scalability: Created clear style guidelines within a centralized library to optimize both product UI consistency and team workflows.
AI-Ready Infrastructure: Served as the architectural foundation for AI-generated interactive prototypes.
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Contributing to UX Maturity
Actions & Approach: I rais awareness among stakeholders and team members who possess valuable user insights, emphasizing the importance of their feedback. An example: I guide them on how to provide effective online input directly through an interactive prototype.
Results:
Team Alignment: UX decisions are now collectively supported and driven by the entire team.
Streamlined Collaboration: Feedback sessions run smoothly and follow a highly structured process.
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Handling Conflicting Perspectives: When opinions are divided on a usability solution, teams sometimes lose sight of the end-user.
To resolve this, I create opportunities for team members to voice their ideas during structured brainstorming and dot-voting sessions. I open up the floor to discuss user-centered design principles and provide clear, well-reasoned UX recommendations and explanations.Result: The focus shifts from clashing opinions to putting the end-user first. As a result, decision-making becomes faster, more transparent, and grounded in solid user research.
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Workflow Optimization
Presentation: "The Role of the Meeting Facilitator"
Action: Delivered a "Lunch & Learn" presentation to international teams across Olfasense (DE, UK, & NL) and created a comprehensive handout: "A Practical Guide to Effective Meeting Facilitation."
Result: Established greater purpose, structure, and direction during both management and team meetings. Facilitation techniques are now actively applied and openly discussed across the organization.
Introduction of the Weekly Standup Meeting
Action: Championed and launched a weekly standup meeting tailored to the unique dynamics and needs of a remote team, successfully overcoming initial team resistance.
Result: Significantly improved team alignment, morale, and motivation. Transformed the team's workflow from a state of internal friction and unstructured habits into a positive, highly focused, and collaborative environment.
Workshop Development & Facilitation
• AI & IT Workshop Work Efficiency (Olfasense)
Result: Concrete, actionable insights and strategies for future internal AI-driven process improvements.
• 3-Day Team Brainstorm
Result: Established a clear collaborative process, delivered a comprehensive overview of project progress, and successfully aligned the team on shared decisions and strategic goals.
Independent design work
2018-2022 Independent project: Web Simpel Snel.
Product: Consultancy, training and website development for small companies
Workshop training
Consultancy / 1-on-1 coaching
Web design / website development
Clients:
Small Businesses & Entrepreneurs
2018 - 2021 Governmental support program for entrepreneurs, Municipality of Amsterdam
2021 Client: Ortelium
Product: Online application using data intelligence for environmental consultancy
UI Design and visual design:
Improvement of the basic functionality and visual appearance of the user interface
2020 / 2021 Client: Municipality of Amsterdam.
Product: Online platform supporting entrepreneurs during the corona crisis
UX Design
Content strategy
Team design
Other design work
(Some of which internationally)
2006 - 2010 Employed by the international, commercial media company Blinck International/Zanck in Amsterdam.
I have designed animations for tv-commercials, banners and webdesigns.
The communication between colleagues was often in English.
Web, video and Print designer - Zanck (one year)
Responsibilities: video-keying, interactive video pages, web pages, webshops and packaging
Motion graphics designer - Blinck International (two years)
Responsibilities: concept, design, animation - tv commercials in various languages, audio-editing and preparing video-files for broadcasting.
Web designer - Blinck International (one year)
Responsibilities: designing landing pages and (interactive) banners
2000- 2017 Freelance design – E.g. using UX-design, animation and graphics for web and tv, and T-shirt prints.
From the year 2000 onwards, I occasionally worked as a freelancer being interested in a wide range of subjects. As from 2017 I diligently focussed on UX and Webdesign.
International experience:
Two years of working, traveling, living abroadWebdesign - Wildlightsafaris.com - Wildlight Safaris
Glenorchy, New Zealand
Logo-design - Coast Backpackers Magazine
Upper Coomera, Australia
Adobe software Trainer.
Santiago, Chili – (Spanish).
Illustrations – Schools and pediatric hospitals, Sala Magica
Santiago, Chili – (Spanish).
Adobe software trainer- Foundation AYNI Bolivia-NL
Oruro, Bolivia – (Spanish)
More information on work experience and qualifications you will find on my LinkedIn Profile.
Training & Courses
UX Design
UX Medior training
UX Academy Nederland (certificate 2021)Basic course in UX Design 1 and 2
UX Academy Nederland (certificate 2017)Human-Centred Design, an introduction.
Coursera online course (2016)Social media
The Next Step in Social Media.
Nijenrode / RTLZ, Breukelen (2013)Understanding Social Media.
The Alternatives / Unlike Us, Amsterdam (2013).
Scrum Product Owner
Certified Scrum Product Owner® (CSPO®)
Silverline (Scrum Alliance)
(certificate Sept. 2021)
Spanish
Intensive course
Lauro de la Rosa Sánchez, Mexico (2010)Basic course
VU Amstelland, Amstelveen (certificate 2010)
Train the Trainer
WindMee Advies (2019)
Education
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MA - Image Synthesis & Computer Animation.
HKU, Hilversum (2002 – 2003, master's degree from the university of applied sciences)
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BA - Image & Media Technology. Animation & Media Design
HKU, Hilversum (1999 – 2002,) bachelor's degree from the university of applied sciences
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Graphic Design.
Grafisch Lyceum Utrecht (1995 – 1999)
Languages
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Dutch
My native language
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English
Fluently writing and speaking
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Spanish
Basic conversation